The only membership for knitting pattern designers that combines business strategy with with an internal ecosystem of 11,000+ knitters.
We don’t just teach you how to sell patterns; we help you find the customers (and sometimes, we are the customer).
Join our supportive community and start building the business of your dreams.
Cancel anytime. 30-day money-back guarantee.
You’re a talented designer. Your charts are clean, your grading is perfect, and your samples are gorgeous. But the business side feels like a constant uphill battle. You love creating, but marketing, pricing, and finding customers leaves you feeling overwhelmed.
It feels like everyone else is “making it” while you’re stuck wondering what you’re doing wrong. You know you could be doing more to market your designs – pitching podcasts, collaborating with bigger names, even hosting your own online event – but the thought of putting yourself out there feels terrifying.
What if you had a system that put your work in front of paying knitters, so you could finally make a profit?
This is exactly what you’ll find inside Purl & Publish…
Inside you’ll find expert training, valuable resources, paid opportunities, and a supportive community to help you succeed and meet you where you are in your business.
Learn the core business skills you need to thrive as a knitting pattern designer, from pricing strategies to building a strong brand identity and setting up your email list and welcome sequences. We strip away the fluff and give you the roadmap to running a profitable pattern design business.
Stop shouting into the void. P&P members get exclusive opportunities to be featured in our weekly newsletter (11,000+ subscribers) and included in our seasonal "Lookbooks" to drive traffic to your shop.
Don't write it from scratch! Get access to a growing library of customizable templates – from pitches to third-party publications and Ravelry ads, to style guides, email headers/footers, and even pattern templates – spend less time typing and more time knitting!
This isn't just a chat room full of like minded designers like you. It's a hiring pool. We look internally to P&P members first for paid teaching spots, summit speakers, and wholesale pattern orders for The Tinking Circle.
Benefit from expert sessions on topics like email marketing, social media strategies, effective use of AI and more. Get your burning business questions answered and stay ahead of the curve.
Stay consistent without the burnout. We provide "Mad Libs" style content prompts and marketing assets so you can keep your audience engaged in less than 20 minutes a week.
Hi! I’m Ashleigh. I’m a former Air Force Intelligence Officer and a certified Six Sigma Black Belt. Efficiency isn’t just a buzzword for me; it’s a survival skill.
I traded camo for knitting needles, but I kept the strategy. In the last few years, I’ve built a sustainable business that allows me to make a full-time impact on part-time hours.
I created Purl & Publish because I saw too many brilliant designers failing simply because they couldn’t get eyes on their work. I’m here to help you treat your design work like a business, get paid for your talent, and build a brand you’re proud of.
For six years, I’ve built my own successful knitwear design business. I’ve designed 55+ patterns, collaborated with yarn companies like Baah Yarn and Lion Brand, and even wrote the Amazon best-seller, “Mosaic Knitting Workshop.”
I’ve also grown a thriving email list (11,000+ subscribers), consistently sell patterns daily (earning $1,000+ most months), and created revenue-generating events like the Knit Your Own Adventure Virtual Summit (which brought in $40,000+ in 2025!), and my Shawl Design Unraveled Course has helped me earn an additional $10k in the last two years.
I’m not a mindset coach; I’m a realist and a strategist. Inside Purl & Publish, I’ll give you the clear guidance and actionable steps you need to build a knitting business you love.
The step-by-step roadmap to building a legally sound, profitable knitting business. From taxes to tech stacks.
Deep dives into the things that move the needle: Email marketing, SEO, and using AI to speed up your workflow.
The real ROI. Access to apply for paid teaching gigs, wholesale pattern purchases for The Tinking Circle, and newsletter features to our list of 11,000+ knitters.
A growing library of swipe files. Pitches, style guides, email headers, and pattern templates to make you look professional instantly. I've got you covered.
Connect with a vibrant network of fellow knitting pattern designers who get it. Share ideas, ask questions, find collaborators, and build valuable relationships with designers who understand the unique challenges and triumphs of this business.
Say goodbye to content creation stress! Stay consistent and keep your audience engaged with our monthly customizable social media prompts and email copy. "Mad Libs"-style templates make content creation a breeze, freeing you up to focus on designing.
I’m so confident you’ll love Purl & Publish that I offer a 30-day money-back guarantee. If you’re not completely satisfied for any reason, just let me know within 30 days of your purchase, and I’ll issue a full refund. No questions asked. Your investment is completely risk-free.
Purl & Publish is designed for knitting pattern designers who are serious about building a profitable business. Whether you’re just starting out or have been designing for a while but are struggling with the business side, this membership is for you. If you’re passionate about knitting, committed to growing your business, and eager to learn and connect with a supportive community, you’ll find a home here. I focus on the business of design, not the design itself, so if you’re looking for help with pattern creation rather than business growth, this might not be the right fit. I may occasionally have guest speakers and training who touch on aspects of pattern creation and design, but that is not the core focus of the membership.
Purl & Publish is specifically designed for knitting pattern designers who are interested in building a business. If you’re primarily focused on learning how to design patterns (knitting techniques, construction, etc.) rather than the business aspects of design (marketing, finances, scaling), this membership might not be the best fit. I focus on helping established designers grow and manage their businesses, not on teaching the craft of design itself. Additionally, if you’re looking for a “quick fix” or a magic bullet to instant success, this isn’t it. Building a thriving business takes consistent effort, dedication, and a willingness to put in the work. If you’re not ready to actively participate in the community, implement the strategies I teach, and commit to the long-term process, you might not see the full benefits of membership.
You can easily cancel your membership at any time by yourself, or you can contact me for assistance. Your access to the membership content and community will continue until the end of your current billing cycle. After that, you will no longer have access. I make canceling simple and hassle-free.
The foundational course and many core resources are available immediately upon joining, so you can dive in and start learning right away. New content, including expert speaker sessions, templates, and resources, is released regularly on a schedule. This keeps the information fresh and manageable, prevents overwhelm, and allows you to focus on implementation rather than being bombarded with too much at once.
No, access to the content and community is a benefit of active membership. Once your membership ends, you will no longer have access to the materials.
Yes, absolutely! You can upgrade to an annual membership at any time. Your new membership will begin at the end of your current billing cycle, and you’ll receive the discounted annual rate.
Don’t let another day go by feeling overwhelmed and frustrated. Join Purl & Publish and unlock the training, resources, and community you need to supplement your income and build a thriving side hustle doing what you love.
It’s time to join the Purl & Publish family.